“TURBO: an educational program for the development of small and medium-sized businesses.” Promotion on global marketplaces: tools for entering global markets

“TURBO: an educational program for the development of small and medium-sized businesses.” Promotion on global marketplaces: tools for entering global markets

          Classes are ongoing in the microcredit educational program for retraining and social adaptation of internally displaced persons within the framework of the project “University Response to Major Obstacles: Creating Sustainable Higher Education for Responding to and Managing Social Crises (TURBO)”.

          As part of the course “Fundamentals of Business Design”, the study of the module “Promotion on Global Marketplaces” has begun, which introduces participants to modern business opportunities through international electronic platforms.

          The training covers four thematic blocks: the basics and principles of working on global marketplaces; research and selection of a niche for entering global markets; stages of companies entering marketplaces; strategies for promoting products on global platforms. The module is conducted by Larisa Babachenko, Ph.D., Associate Professor, Associate Professor of the Department of Marketing, PR Technologies and Logistics.

          The final task of the course involves practical work on choosing the most suitable marketplace for your own business idea, taking into account the target audience, competitive environment and logistical parameters.

        FOR REFERENCE:

          The project “Universities’ Response to Major Disruptions: Creating Resilient Higher Education to Respond and Manage Social Crises” (Project 101129315 — TURBO) aims to increase the resilience, preparedness and responsiveness of higher education institutions in Ukraine through capacity building, competence improvement and experience sharing.

This project has received funding from the European Union (ERASMUS-EDU-2023-CBHE) under Grant Agreement No. 101129315. This material reflects the views of the authors only and does not necessarily reflect the official position of the European Union.